Projects › Content & Social › Amore Sydney
● Real Project · N°03

Amore Sydney — Ad Creatives & Performance Visuals

Ad creative and performance visual design for an Australian business — producing conversion-focused assets across Meta platforms, with clear brand direction and a consistent visual language across campaign types.

Category
Content & Social
Type
Ad Creatives / Performance Visuals
Role
Ad Creative Designer
Tools
Canva · Meta Suite · Instagram
Platforms
Meta · Instagram · Facebook
Amore Sydney — e-commerce product photography and ad creatives Amore Sydney — fashion brand visuals and conversion assets
Ad Creative Preview

Conversion-focused assets built for Meta.

Instagram
Amore Sydney
Love what
you wear.
Shop Now →
Brand Awareness
Feed ad — emotional headline
Facebook
Limited Offer
Free shipping
this weekend.
Use code AMORE at checkout
Promotional Ad
Offer with urgency cue
Instagram
New In
Summer Edit
New collection
Shop the collection →
Product Ad
New collection introduction
Ad Format System

Three ad types. One cohesive brand.

Format 01
Brand Awareness Ads
Feed-optimised creatives with emotional headlines and brand colours. Designed to build recognition and reach cold audiences.
Format 02
Promotional Ads
Offer-led creatives with urgency cues — sales, shipping offers, limited availability. Clear copy hierarchy and bold CTAs.
Format 03
Product Spotlight Ads
Single-product or collection ads for warm audiences — restock alerts, new arrivals, seasonal edits. Visual-first with soft CTAs.
What Was Built

A complete ad creative system for Meta.

Creative Direction
  • Visual identity direction for paid ads — distinct from organic feed
  • Colour and type system aligned with brand across all ad formats
  • Canva ad template suite for all three format types
  • Size variations: 1:1, 4:5, 9:16 story format
Ad Copy System
  • Primary text frameworks for each ad type
  • Headline variations for A/B testing
  • CTA set — click-specific language for each campaign objective
  • Tone guide: warm, direct, conversion-first
How It Was Built

From brief to campaign-ready assets.

01
Brand & audience review
Reviewed the brand's visual assets, existing ads, target audience, and key campaign objectives — awareness, offers, and product promotion.
02
Creative direction & format design
Defined the visual approach for paid ads — a slightly bolder, more direct language than organic content while keeping brand consistency across placements.
03
Asset production
Produced the full ad creative suite — three format types across multiple size variants, with copy frameworks for each. Ready for Meta Ads Manager upload.
04
Template handover
Delivered the Canva template suite and copy frameworks so the business could produce new ad variants independently, without starting from scratch each campaign.
Context

What this was built to solve.

The challenge Amore Sydney was running Meta ads without a consistent creative system. Ad designs varied from campaign to campaign — different visual styles, inconsistent copy formats, and no reusable templates. The brand had a clear identity on its website, but that identity wasn't translating cleanly into paid placements. Each new campaign meant starting fresh.
Outcome
A structured ad creative system — consistent brand presence across Meta placements, three campaign-ready format types, and a Canva template suite that made producing new ad variants faster and more consistent. The brand's visual identity carried through from organic to paid.
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